Minute Burger Finds a Home in the Growing Cosplay Community

‍

Have you ever been to a cosplay event? The best way to define what cosplay is that it’s a creative practice of dressing up as a character from an animè program, video game, comics or visual novels, and other works of fiction. Recently, cosplay has become a favorite form of self-expression among young adults in the Philippines, with events happening frequently.

The popularity of cosplay in the Philippines began years before the pandemic. Attendees would form a line, most already wearing costumes. These costumes can range from simple garments to complex armor sets that come with headdresses, weapons, and accessories.

While it can be hard to exactly pinpoint factors that contributed to the rise of cosplay in the country, there are clear signs that the activity is helping Gen Zs enhance their expression skills and talents for creation.

Mentioned in this article is how Gen Zs place key importance in connectivity and experience. Cosplay events provide a safe and exhilarating atmosphere for attendees - most of whom are a healthy mix between Gen Zs and Millennials - to talk about influences which inspired their love to craft their costumes.

Minute Burger is an eyewitness to how cosplay would evolve in the country. Back in 2016, Minute Burger had signed up to become a food merchant for the biggest cosplay convention in the Philippines. The moment the door was opened to the public, hundreds of cosplayers quickly went to Minute Burger’s booth to grab delicious and affordable Buy One Take One burgers. 

That convention is Cosplay Mania. Held every year in the month of October at SMX Convention, the event steadily generates a crowd of 30,000 for three days. This number is set to grow in the years to come. 

For close to a decade, Minute Burger remains to be one of Cosplay Mania’s featured brands. The event is instrumental in creating the formula for the brand’s community building strategy. 

A Minute Burger franchisee can benefit from an opportunity like Cosplay Mania massively, with last year’s event generating a revenue of six figures in just three days.

Utilizing the strength of Minute Burger’s community building strategy, a Minute Burger franchisee gains quick access to similar events or gatherings. This ultimately helps a franchisee tap into new market segments and boost sales outside regular operations. 

Events similar to Cosplay Mania have rapidly emerged. Ren Faire PH, a renaissance festival recently held in Baguio has received positive attention from many of the attendees because of its refreshing spin on the concept of cosplay. Minute Burger is a partner of this festival.

Gen Zs are the consumers of the future. Building a relationship with a generation that’s more informed and even more demanding is vital to the long-term success of our franchisees. 

Cosplay is just one of many avenues that can take Minute Burger closer to them.

Ready to join a franchise network with a youthful and futuristic approach in building new markets? Head over to our inquiry page and learn how you can attend our business seminars.