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Product development is an important component that franchise brands need to incorporate in its growth strategies. For quick service restaurant (QSR) franchise brands, there is constant demand for innovation brought by globalization and digitalized exposure of Filipinos to trends shaping food consumption.

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A recent industry report discovered that the Philippines is experiencing a surge in expansion of food service chains since 2022. With rising competition and evolving consumer tastes, it’s becoming more and more challenging for QSRs to small and medium-scale franchise brands to make a mark in the food service industry.

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While developing new products presents a significant opportunity for QSR franchise brands to scale and keep pace with Filipinos’ evolving tastes, these efforts require a well-defined and well-positioned development strategy. Without the guide of a strategy, franchise brands risk falling short of customer expectations.

Minute Burger’s success story can be attributed to many factors. One of which is its devotion to  quarterly product launches  By consistently investing in research and innovation, the brand has empowered its franchisees to attract customers who are increasingly discerning about quality, taste, and most importantly Power — value. 

This commitment ensures that Minute Burger outlets remain relevant and competitive, even as consumer preferences shift and new trends emerge in the market. Franchisees benefit from a steady stream of new offerings that not only generate excitement, but also encourage repeat visits and higher spending among customers seeking something beyond the ordinary.

A pivotal moment in Minute Burger’s product journey came in 2012 with the launch of its BIG TIME sandwiches. These premium-tasting, Buy One Take One burgers were introduced at affordable prices—a move that resonated strongly with Filipino consumers looking for both value and flavorful luxury.

The success of the BIG TIME line did more than just boost sales; it catapulted Minute Burger’s expansion drive across Luzon, Visayas, and Mindanao. By offering an upscaled quick service experience, the brand has kept its position as a top-of-mind frontrunner in the QSR category that appeals to a broad demographic.

Continuing its tradition of product innovation, Minute Burger recently unveiled the Red Hot Chicken Burger, a collaboration with LESLIE’s Cheezy Corn Crunch. This collaboration brought together two beloved brands to create a unique taste profile: two premium chicken patties sprinkled with crushed Cheezy bits. 

The result is a burger that stands out in a crowded market—bold, flavorful, and answers the demand for Filipinos’ love to experience new flavors. This kind of creative collaboration not only diversifies Minute Burger’s menu but also generates buzz and drives foot traffic to franchise locations.

As Minute Burger’s product portfolio continues to grow, franchisees are gaining unprecedented flexibility and access to modernized strategies for reaching their individual sales and ROI goals. With each new launch, the brand equips Minute Burger franchisees with fresh opportunities to engage customers and adapt to changing market dynamics. 

The future promises even more innovative offerings—ensuring that Minute Burger remains at the forefront of the QSR industry while empowering its franchisees to thrive in an ever-evolving landscape.